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This domain states the following, "Ember Fires is a Cumbria based company, specialising in the supply and fitting of fires, stoves and fireplaces." We analyzed that the web site stated " Established in 2013, our custom has largely been the result of word of mouth advertising." It also stated " We pride ourselves on providing a thorough, expert service. Carol has been working in this field for more than 20 years and Becky has a wealth of retail experience. Mark is Gas Safe and Hetas registered and has been fitting fires and stoves for nearly 15 years." The header had ember fires as the highest ranking search term. It was followed by ember fires workington, stoves workington, and fireplaces workington which isn't as ranked as highly as ember fires. The next words they uses is west cumbria. fireplaces cumbria was also included and could not be seen by search engines.